Ad Operations

On the publishing side of the business, Ad Operations can be as challenging as the planning and buying in terms of level of detail. If you sell a lot of advertising, the insertions orders, inventory management, trafficking, monitoring, optimization and reporting can be daunting.

We currently manage hundreds of individual campaigns on publisher sites utilizing state of the art technology and tried and true business processes. Additionally, our ad servers have delivered BILLIONS of impressions to major sites, with sophisticated targeting capabilities.

Let's discuss your Ad Ops needs. We bet that you will be surprised how efficiently and inexpensively this can be done using our services.

AFFILIATE PROGRAM MANAGEMENT:
For the past six years, we have managed large and complex affiliate programs for major corporations. Payments based on different actions, sub-affiliate payouts, fraud prevention and mitigation, lead verification and financial management are all part of our systems. More here!
BUSINESS DEVELOPMENT:
The web has always been about information distribution. We will help you find the right places to partner with other publishers or technologies so your information gets distributed as widely as possible. More about that here!
AD OPERATIONS:
When an ad buy is made, the work just begins! Insertion orders, Scheduling, Ad tags, targeting parameters, reporting, billing, collections...the list goes on and on. We have managed thousands of ad campaigns over the last five years and our processes are rock solid. More here!
STRATEGY:
In addition to the service delivery work mentioned above, we do a lot of higher level strategy work with large and medium sized companies, or work with Venture Capital or Private Equity companies to evaluate potential investments. Strategy is always a very vague area, so read more here to get clarity!