Display Ad Planning and Buying


So, you have created some ads to IAB spec, maybe some Skyscrapers, maybe some Leaderboards, even a 300x250?

Now the question is where to run them and how much to pay for it. We run a very tight ship on display media buying and planning and it all depends on your goals as our client. Generally everything boils down to ROI, so that is our focus.

Our assets include many years working in this area, deep contacts at major publishers, top-notch technology and centralized reporting and financial structures. We have bought BILLIONS of ad placements across THOUSANDS websites and we know planning and buying is complicated and extremely detailed. We make it simple for you and deliver against YOUR success metrics.

Our 3rd party ad server is TruEffect, which uses a state of the art re-targeting technology that allows us to serve the right ad to the right consumer, based on what their previous interactions might have been. It is amazing stuff.
More about them here or call us to find out why you should care about this exciting technology.

If you have not created your ads yet, while we don't do that in-house, we can manage the whole process for you and work with some of the best shops in that arena.
Ad Agencies, here is a secret... if you don't do this very well, or don't have the resources, you can call us and we will "private label" this service for you...and we won't tell.

AFFILIATE PROGRAM MANAGEMENT:
For the past six years, we have managed large and complex affiliate programs for major corporations. Payments based on different actions, sub-affiliate payouts, fraud prevention and mitigation, lead verification and financial management are all part of our systems. More here!
BUSINESS DEVELOPMENT:
The web has always been about information distribution. We will help you find the right places to partner with other publishers or technologies so your information gets distributed as widely as possible. More about that here!
AD OPERATIONS:
When an ad buy is made, the work just begins! Insertion orders, Scheduling, Ad tags, targeting parameters, reporting, billing, collections...the list goes on and on. We have managed thousands of ad campaigns over the last five years and our processes are rock solid. More here!
STRATEGY:
In addition to the service delivery work mentioned above, we do a lot of higher level strategy work with large and medium sized companies, or work with Venture Capital or Private Equity companies to evaluate potential investments. Strategy is always a very vague area, so read more here to get clarity!