Media


At Thunderbolt we are very clear about our media objectives. We work with our clients to understand their customers and determine the value that each customer brings to their company. Once we know that we can work backwards from there to determine our Media Strategy. We understand the benefits and the pitfalls of all digital media including display advertising, Search Engine Marketing, Affiliate programs, Content Syndication and long term distribution partnerships.

Some don't feel that all of these items fit for the term "Media" but we do. Really it is about distribution of your message on the web...making sure your message is seen in all the right places, the right amount of times, and as much as possible, at the moment during which a consumer is ready to make a decision that would benefit our client.

Our approach will vary depending on your needs, so let's start the discussion!



AFFILIATE PROGRAM MANAGEMENT:
For the past six years, we have managed large and complex affiliate programs for major corporations. Payments based on different actions, sub-affiliate payouts, fraud prevention and mitigation, lead verification and financial management are all part of our systems. More here!
BUSINESS DEVELOPMENT:
The web has always been about information distribution. We will help you find the right places to partner with other publishers or technologies so your information gets distributed as widely as possible. More about that here!
AD OPERATIONS:
When an ad buy is made, the work just begins! Insertion orders, Scheduling, Ad tags, targeting parameters, reporting, billing, collections...the list goes on and on. We have managed thousands of ad campaigns over the last five years and our processes are rock solid. More here!
STRATEGY:
In addition to the service delivery work mentioned above, we do a lot of higher level strategy work with large and medium sized companies, or work with Venture Capital or Private Equity companies to evaluate potential investments. Strategy is always a very vague area, so read more here to get clarity!